RCS says it is taking advantage of the news that tagging will allow listeners to select songs on HD Radio for later review and purchase on Apple iTunes.
The company is showing its RCS HD Importer, which supports the recently launched HD Radio application of iTunes tagging. The RCS HD Importer enables multicasting and datacasting. As a standalone module, it works with automation systems and integrates with NexGen.
“iTunes tagging takes music discovery on the radio to the next level. When a song plays on your HD Radio that you like, a simple push of a button will tag it and later give you the chance to preview, purchase and enjoy it on your iPod after purchase,” said Greg Joswiak of Apple.