ReplaceAds, previously an Internet media-only ad service, has announced a mobile media expansion of its ad platform.
It pitches its new platform to radio stations as a supplement to or spinoff of Internet efforts and according to a release, "start earning advertising revenue immediately with little or no integration necessary."
ReplaceAds is compatible with Apple iPhones/iPods/iTouches, BlackBerrys, Windows Mobile phones and Google Android systems.
The company says ReplaceAds generates some 250 million mobile advertising impressions per month. "These impressions can be filled with video, audio or display ads on smartphones, or standard banner, text, SMS or MMS ads on legacy phones."
It notes that Bridge Ratings projects the mobile phone radio audience will reach 40 million by 2015.
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