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Sennheiser to Unveil Immersive Automotive Sound System

Will demonstrate its AMBEO technology in cars when it unveils an in-car sound system at car show

Sennheiser, AMBEO, Monterey Car Week

Sennheiser has teamed with Southern California-based luxury automaker, Karma Automotive, to implement a new AMBEO immersive audio solution for in-car entertainment and communication. The system will debut inside a 2020 Karma Revero GT during Monterey Car Week, August 15–18, on Peter Hay Hill at Pebble Beach.

In development for the last two years, the system in the car consists of a multichannel loudspeaker setup arranged in two main layers, plus a subwoofer. The vehicle’s headrests, too, have been integrated into the loudspeaker concept. While the system can reportedly handle specific 3D audio sources, its AMBEO upmix algorithm is claimed to be able to turn stereo material into an immersive mix.

Audio sources and levels are managed via a GUI allows the driver and passengers to personalize the sound according to their preferences, with options including the listener’s preferred degree of immersion and position within the sound stage. For phone conversations, the system includes beam-forming microphone arrays integrated into both sides of the cabin.

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