Putting definition to famously fuzzy Internet audience numbers is the aim of a new technology being used by TargetSpot, an Internet radio ad broker.
TargetSpot Analytics is designed to measure destination Web site traffic while a campaign is running and afterwards. Using “cookies,” TargetSpot Analytics can trace whether a visitor to an advertiser’s Web site (or a designated Web site such as a contest site) heard a particular advertisement. The resulting information can be compiled and reported in a number of ways.
TargetSpot Analytics also supports third-party performance tracking service providers such as DoubleClick.
Eyal Goldwerger, TargetSpot CEO, said: “TargetSpot Analytics was designed to deliver greater accuracy, measurement and accountability to Internet radio advertisements.”
