From Radio World’s Who’s Buying What page:
The Minnesota Twins have drafted Skyview Networks’ AdView inventory management and live read capture software for a multi-year contract effective in March.
The Minneapolis-based Major League Baseball team will deploy the customized software in order to schedule and report ads via its broadcast team and front office.
According to Minnesota Twins Senior Broadcast Manager Andrew Halverson, quoted in a press release, the new system will create “efficiencies in our reporting processes.”
Among other features, AdView’s Player Controller enables the Twins’ board operator to pair audio files with the current game scenario, even as the software can be used to schedule ads for the season. It also provides assurance that inventory is maximized and offers live read capture for proof of performance. AdView’s online catalog sorts ads by advertiser, date and time for quick downloads and simplified billing, according to Skyview.
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