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WABC Lobby Offers a Nod to History

Visitors know where they are right away

This photo shows the lobby of facilities built in 2020 by Red Apple Media to serve iconic New York City station 77 WABC as well as wabcradio.TV, 107.1 WLIR Riverhead and Red Apple Audio Networks.

Dan Hirschl, vice president of engineering for Red Apple Media, shared this picture for Radio World’s new ebook about recent studio projects, but we thought the lobby photo was interesting on its own as well.

“The goal was to capture WABC through the years through traditional printed signage and video presentation,” said Dan Hirschl.

“Visitors to our floor need to know where they are from the moment they step off the elevator.”

[Check Out More of Radio World’s Ebooks Here]

Among people and events celebrated are iconic broadcasters Lowell Thomas and “Cousin Brucie” Morrow; the change in call letters from WJZ to WABC in 1953; the station’s dominance of the AM dial in the 1960s (“More people listen to WABC than to any other radio station in North America”); and its acquisition from Cumulus by businessman John Catsimatidis, finalized in 2020.

“The build included three news desks, two talk studios with associated control rooms, two production rooms, video control room and a TV studio/live performance area,” Hirschl said. “WABC needed to move from our legacy studios at 2 Penn Plaza not only because of the sale, but because of building-wide renovations and lease complications.”

The ebook “Spectacular Radio Studios” includes projects by other leading broadcasters including Educational Media Foundation, Audacy, Cumulus, Nashville Public Radio, Hubbard Media, CBC/Radio-Canada and numerous others. You can access it free at