Wide Orbit’s WO Traffic software is a scalable Windows-based system that manages traffic, sales, client management, billing and accounts receivable for broadcasters. Additionally, it has inventory and yield management tools that the company says can increase revenue.
WO Traffic offers centralized management of traffic and reporting from one location for multistation groups, and tracks market history and conditions to help broadcasters make pricing decisions. Features include advertiser profiles, station blueprints, market blueprints, revenue reports and account management tools.
The company says the system has been installed in more than 500 radio and television stations and cable networks. Seventy-four radio stations are live with the system including the Entercom clusters in Sacramento, Calif., and Boston, as well as Pacific Empire Radio, Vista Radio in Canada and MBC Grand. An additional 43 stations are under contract to go live with the system in the next six months.