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ENCO Brings New Instant Media Playout System to Broadcast and Production Market

2017 NAB Show marks the US debut of the multi-format, cost-effective ClipFire solution for quick and simple video and audio playout in demanding live environments

Southfield, MI, February 21, 2017 – ENCO plans to unleash its robust instant media playout solution, ClipFire, at the 2017 NAB Show, marking the US debut of its all-in-one appliance for playback applications in studio and mobile environments.

Unveiled at IBC2016 and now shipping, ClipFire meets the market demand for an easier and more cost-effective playout solution without sacrificing reliability and flexibility. ClipFire’s streamlined, fully-graphical user interface is optimized for high-speed, touch-screen operation, putting professional media playout right at operators’ fingertips without the need for keyboard or mouse input. The interface offers an array of active buttons, each displaying a visual thumbnail with clip information and ready to fire playback of video, audio or graphics upon a single click or tap. The result is an affordable, versatile and intuitive playback solution that doubles down on simplicity, giving operators of virtually any expertise level an uncomplicated way to quickly deliver engaging content.

ClipFire is ideal for a wide range of television and live event production applications, from studio-based news broadcasts and visual radio to concerts and sports coverage. Buttons can be assigned to play individual clips, overlay graphics, send commands to external devices, or trigger multiple clips simultaneously. Support for multiple pages and layouts enables users to customize their button setup for different productions without limiting the number of available clips.

The robust durability of the ClipFire appliance also makes it well-suited to a variety of demanding environments, including mobile production trucks, stadiums and temporary venues.

“Our intention with ClipFire is to provide a compact and well-rounded solution that suits any broadcast or production environment, with the reliability and feature-rich applications typically only associated with the more expensive instant playout solutions on the market,” said Ken Frommert, general manager, ENCO. “To achieve this goal, ClipFire leverages the proven playout capabilities of our broadcast automation platforms but slims down the interface for a simpler user experience. As we are able to do this at a fraction of the price of competing solutions, ClipFire finally makes fast, high-quality playout affordable and accessible to a broader array of users.”

ClipFire brings additional value to users through its multi-format flexibility, offering support for SD, HD and UHD resolutions with built-in up, down and cross-conversion. Clips can be played from local storage or across a network, while native support for multiple codecs and file formats eliminates the need to transcode content before playback.

ClipFire supports video compression and container standards including H.264 (AVC), H.265 (HEVC), MPEG-2, MOV, MP4, AVI and more, alongside audio formats such as WAV, MP3 and MP2. ClipFire appliances feature SDI, HDMI and XLR outputs, while support for NewTek’s Network Device Interface (NDI™) IP technology for live production workflows enables real-time playout from ClipFire to other NDI-enabled systems over an IP network.

ClipFire also features the same intuitive and powerful library system as ENCO’s Automated Television Playout system, MOM, making it easy for users to manage their media assets. Operators can organize clips by any criteria, modify metadata, and synchronize ClipFire’s library with other ENCO solutions over a network. ENCO provides a user-programmable, bi-directional interface for integration with third-party systems, while built-in ‘as-run’ logging provides details of content playout for program and advertising tracking.

ENCO will demonstrate ClipFire alongside its other market-leading playout and automation solutions for TV and radio in at the 2017 NAB Show, taking place April 24-27 at the Las Vegas Convention Center. ENCO exhibits at Booth N2024.