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Abacast Geo-targeting Increases Sales for Online Broadcasters

Abacast Geo-targeting Increases Sales for Online Broadcasters

Mar 28, 2012 5:29 PM, By Doug Irwin, CPBE DRB

Vancouver, WA – Mar 28, 2012 – Abacast, a provider of streaming and cloud-based advertising management software and services, says that its customers are seeing increased CPMs using the listener geo-targeting capabilities available in its cloud-based Clarity Digital Radio System. Abacast reports that, in aggregate, its broadcasting customers are seeing an average increase of 50 percent for geo-targeted CPMs versus non-targeted CPMs.

The company says broadcasters being able to close business tied to geo-targeting capabilities is an advantage. One example cited was a large insurance provider who wanted to advertise on a large scale but was not licensed in every state. With Clarity geo-targeting the advertiser was able to limit its ads to only those states in which it is licensed. Another example was a large oil company who wanted to target listeners in Gulf States only.

Clarity geo-targeting is currently being used by a select group of Abacast broadcaster customers, with general availability in 2Q2012.

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