Boost Media & Entertainment MyStationApp

Mar 8, 2011 1:00 AM, By Erin Shipps, associate editor

Audience connection app

MyStationApp is a service designed to connect fans to their favorite radio station live no matter where they are, by porting PLS streams (multimedia files) onto their smart phones. The app has struck a chord withindependent stations that believe apps can enrich the relationship with their audience. MyStationApp features a low implementation cost and a short development time — less than a week in many cases — yet can be completelycustomized by each station to create a one-of-a-kind product.
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