BERLIN � In 2016, total receiver sales in Germany exceeded 8 million, and sales are pacing higher this year, according to worlddabeurekadab.org. A recent marketing campaign, with another starting just before IFA, along with the expansion of both DAB+ multiplex networks and services on-air should see DAB+ taking a much more prominent position this year.
Both ARD and Deutschlandradio ran a cross-media nationwide marketing campaign for DAB+ radio in May that included radio, television and online, as well as images for print use. The campaign focused on the listening experience, conveying �typical listening situations and the joy of listening to the radio,� according to the same article.
At last year�s IFA there were at least 28 different companies showing DAB+ products, from standalone radios to Hi-Fi separates and portable radios to car head units. Norway�s digital switchover has had a significant impact on the receiver market, particularly for car and home adapter products.
Later this month worldeurekadab.org will publish a map highlighting companies showing DAB+ products at this year�s IFA show coming up in September. �Follow them on Twitter and Facebook to be kept up to date.�
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