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iHeartMedia Austin Introduces 97.5 Pride Radio

New local LGBT community station will launch with 10,000 consecutive commercial-free songs

AUSTIN, Texas� iHeartMedia Austin will launch KASE(HD2)/K248CU, a broadcast extension of the iHeartRadio Pride Radio streaming station.

�Austin has one of the most active LGBT communities in the nation, and 97.5 Pride Radio will fit right in with the community,� said Pride Radio Brand Manager and Senior Vice President of Programming for iHeartMedia Don Parker. �Through our iHeartRadio digital platform, Pride Radio forms deep connections with listeners across the country through relatable programming and entertaining news content, and we look forward to creating a new bond between 97.5 Pride Radio and local listeners through Austin�s very own customized version of Pride Radio!�

Effective Jan. 12 at 12 p.m. (CT), 97.5 Pride Radio began playing 10,000 songs in a row with no commercial breaks.

The station features programming targeting local LGBT listeners and allies, including dance remixes and pop hits. 97.5 Pride Radio will also feature special mixes, on-air interviews and localized online content.

97.5 Pride Radio is currently available on the station’swebsite, as well as on KASE(FM), in Austin, and the iHeartRadio app.

iHeartMedia Austin owns and operates KASE(FM), KASE(HD2), KHFI(FM), KPEZ(FM), KVET(FM), KVET(AM) and KVET(HD2) and is part of iHeartMedia.�