INDIANAPOLIS � Interesting news about the effectiveness of the NextRadio app from the Oct. 19�TagStation blog entry:�NextRadio in-app data gave us a fascinating look at radio listening behavior as Hurricane Matthew chugged along just off Florida�s east coastline on Friday, Oct. 7, 2016. This heat map tracks people moving inland while tuned to local FM radio via the NextRadio app (likely complying with local advisories to evacuate.)�
The map also shows a �clear burst� of NextRadio usage around Tampa/St. Pete on Saturday. �Again, it�s reflective of people moving out of harm�s way and tuning to FM radio for the official word on when they could return home,� according to the blog.
NextRadio usage spiked in the number of listeners, session starts and TSL during Hurricane Matthew. �On an ordinary Friday, some 1,015 Floridians (on average) tune in to their local FM station using the NextRadio app. On October 7, however, 1,533 people used the NextRadio app � an increase of 51%.�