LOS ANGELES �Triton Digitalrecently announced that Boston-based NPR Digital Services, the division of National Public Radio responsible for supporting member stations� efforts to deliver streaming and mobile content to their audiences, has selected Triton Digital�s Audio Platform to deliver, monetize and measure live streaming content of NPR DS streaming stations.�
This announcement marks a deepening of the relationship between NPR and Triton, as NPR currently measures the listening audience of its Member stations with Triton�s MRC-accredited Webcast Metrics audience measurement solution.� In addition, Triton�recently announced NPR�s use of their Tap Podcast solution to monetize its podcast content.
NPR DS will transition all DS streaming stations to Triton�s 100% owned-and-operated audio-centric content delivery network. �Additionally, NPR DS stations will now have access to Triton�s Advertising Platform, TAP.� Tap is a campaign management tool that enables stations to increase revenue, through the dynamic insertion of content into both live streams and podcasts. The platform also includes Webcast Metrics.