WASHINGTON�Pew Research has published results of an extensive survey of smartphone usage in the U.S.� The entire results are available here.�
I�ve been over it, and picked out some interesting facts that are germane to the broadcast community:
- � � � �64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. �Smartphone� ownership is especially high among younger Americans, as well as those with relatively high income and education levels.
- � � � �10% of Americans own a smartphone but do not have any other form of high-speed internet access at home beyond their phone�s data plan.
- � � � �15% of Americans own a smartphone, and say that they have a limited number of ways to get online other than their cell phone.
- � � � �54% say that their phone is �not always needed,� while 46% say that it is something they �couldn�t live without.�
- � � � �80% of smartphone owners describe their phone as �worth the cost.� 19% (29% of those who pay more than $200 per month for service) describe it as a �financial burden.�
- � � � �97% of smartphone owners used text messaging at least once over the course of the study period, making it the most widely-used basic feature or app.