Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


RAJAR Q3 2016 Results Show Further Increase in Use of Digital Radio in the UK

Digital listening in the UK has grown to 45.5% share, a year-over -year growth of 9%

LONDON � Digital listening in the UK has grown to 45.5% share, a year-over -year growth of 9% (up from 41.9% in Q3 2015), boosted by record-breaking performances of digital-only stations, according toRajar Q3 2016 datareleased today.

Listening via DAB continues to grow and now accounts for 71% of all digital listening, with DAB ownership growing to 57% of all households – or 31 million people � a year over year growth of 7%. Digital listening via online/apps now accounts for 18% of digital listening while digital television accounts for 11%.

Following the launch of the second national DAB commercial network, which carries 18 national commercial stations, digital listening hours to national commercial radio has grown by 25% year-over-year and accounts for almost three quarters (73%) of all national commercial listening. �

A 50% share digital listening remains an important threshold and the majority (51.5%) of radio listening at home and work combined is via a digital platform. Significantly, digital listening now accounts for over 50% of all listening among 15-24 year olds and 35-44 year olds for the first time, with DAB being the leading platform.

In-car digital listening hours grew by 39% year over year to 60 million hours from 43 million hours in Q3 2015, and now accounts for 25.4% of all listening (from 19.3% in Q3 2015), accelerated by the growth in the percentage of new cars now being sold with DAB radios as standard equipment � which has now reached 86% in Q3 2016 [Source: CAP/SMMT].