Through this partnership, Salem Media Group will utilize the enterprise-level on-demand audio management platform, Omny Studio, to host and distribute their 600 podcasts.
In addition, Salem will use Triton�s server-side audio advertising technology, Tap Podcast, to monetize their on-demand content with dynamically inserted, targeted audio ads. Triton�s Tap Podcast is integrated into the Omny Studio platform, making the real-time insertion of audio ads seamless, while automating key aspects of campaign management, such as industry separation, frequency capping and volume normalization. In addition, Tap Podcast can dynamically replace pre-recorded ads in podcasts, allowing for continuous monetization of Salem�s large back-catalog of content. The resulting campaigns will enable Salem to provide a high quality, engaging, and relevant experience for their listeners, and a higher return for their advertisers.