SAN FRANCISCO�Sonos laid off an unspecified number of number of employees and is redirecting resources to bring voice control and enhanced streaming capabilities to its wireless multi-room-audio products, CEO John MacFarlane announced in a blog post.
As reported by our sister publication Twice, MacFarlane cited the success of Amazon�s Echo tabletop speaker, which is equipped with voice control, and the music industry�s accelerated shift to paid streaming over downloads.
�We�re not chasing short-term gains or answering to impatient investors,� he was quoted. �Rather, we�re making a decision to substantially and confidently increase our investment in the future of music.� He added, �The short term � and very difficult � consequence of this decision is we�ve had to make some changes to our team.� The company is �in the process of letting go of some Sonos employees who have played important roles [in the company].
Twice wrote that these changes come at a time when analysts see growth slowing in the wireless-speaker market as more companies enter the market. Two key areas that Sonos is �leaning into� are paid streaming services and voice control, MacFarlane said.
A spokesperson said Sonos has no plans to create its own music service, Twice reported.
Read the Twice account.