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WorldDMB Rebrands as WorldDAB

Name change seeks to reflect organization’s primary mission

On Aug. 7 WorldDMB officially changed its name to WorldDAB, which was the organization’s original name. According to the organization, the new name better reflects the organization’s primary mission, to promote the adoption of DAB/DAB+ digital radio around the world.

WorldDAB President Patrick Hannon wrote in a statement: “As we engage with a growing number of international stakeholders — including policy makers, regulators, broadcasters, receiver manufacturers and the automotive sector — it is important that our messaging, including our name, is consistent with our core objective.”

The organization has also unveiled its new logo and updated all of its materials. The website, however, remains the same, as it was always been.