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Yo Now Features iHeartRadio

First streamer joins messaging service

IHeartMedia’s iHeartRadio app is now live in the Yo App Index, the company says.

With this development, the messaging service now has its first streaming music platform.

The integration enables iHeartRadio to deploy Yo notifications that are genre-specific, or related to contests or general iHeartRadio news, depending on what users subscribe to.

Other media with a presence on Yo include: Huffpost Comedy, BBC Radio and Buzzfeed.