dMarc Appoints Meisinger; RevenueSuite Product Is First Task

dMarc Broadcasting appointed Chad Meisinger as executive VP of affiliate sales and marketing. It said his first focus will be on the launch of a series of media products including RevenueSuite.
That service, being introduced at the RAB2005 conference this month, is promoted as a system that accesses and converts unsold, last-minute inventory into revenue without manual intervention or trafficking. dMarc says it has 50 users in place and that the system has been operating for nine months on Scott Studios and Maestro automation systems.
Meisinger was the founder and president of First MediaWorks, a provider of online programs and marketing services for radio.