HD Radio Has Strong Presence at 2012 Radio Show
Sep 17, 2012 10:26 AM, By Doug Irwin, CPBE DRB
Dallas – Sep 17, 2012 – iBiquity announced its plans for a broad display of products and services at the 2012 Radio Show in Dallas. The HD Radio booth at the 2012 Radio Show will be 110′ long and will feature a wide range of products for attendees to interact with. The display is arranged to demonstrate the appeal of HD Radio broadcasting when digital broadcast radio is “done right.”
The HD Radio booth will feature seven of the total 150 HD Radio-equipped vehicles now available from 28 OEM brands. Retail partner CarToys will also show two custom cars with HD Radio systems. These vehicles represent the range of price points available today for consumers. The Chevrolet Traverse will be displayed for the first time, and will feature a factory-installed HD Radio unit with Artist Experience and iTunes tagging.
As the cost associated with building HD Radio products continues to decrease, new accessible price points are hitting retailers’ shelves. The new Insignia HD-RAD, the first home audio product to feature HD Radio and to be priced under $50, will be on display.
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