Connected car technology is a “huge” differentiator among automobiles, helping manufacturers to sell cars and the 2014–15 time frame is a tipping point for the technology.
So predicts EVP Nielsen Global Automotive Ian Beavis.
Experts agree right now automakers are implementing in-car telematics differently and radio needs to pay attention to that development.
At the Nielsen Client Conference and Jacobs Media Summit in Baltimore last week, Beavis said eventually streaming in cars will be ubiquitous and the consumer experience will be measured more.
The end game is a fully connected car, but passengers will be doing different things, he said. Nielsen wants to measure not just what the driver is doing but what all the people in the vehicle are doing media-wise.