Text has been updated with additional information.
Audacy is putting its approximately 250 station streams as well as its podcast library back on the streaming service TuneIn.
“The partnership bolsters the reach of Audacy’s premium live local music, news and sports content, as well as its award-winning collection of podcast titles, by expanding availability to over 200 additional platforms and connected vehicles and devices, including Tesla, Rivian, Lucid, Bose, Samsung and Xbox, as well as on the TuneIn mobile app and TuneIn.com,” the company said in the announcement.
Audacy also has its own direct-to-consumer platform.
In 2018 the company that was then called Entercom pulled its stations from TuneIn, hoping to bolster its own Radio.com service. According to news reports, Audacy now has been unable to find a buyer for the latter platform, which was initially an initiative of CBS Radio.
Audacy Chief Digital Officer and President of Podcast and Streaming J.D. Crowley stated in the announcement that streaming of AM and FM radio “is one of the fastest growing segments of all digital audio today.”
Crowley made the announcement with TuneIn CEO Rich Stern. The two companies said that their partnership will provide new monetization opportunities because of their combined scale and targeting and analytics capabilities.
TuneIn says it has 80 million monthly active users and carries 100,000 radio stations and 5.7 million podcasts. Its partner companies for premium subscriptions include CNN, Fox News Radio, MSNBC, CNBC and Bloomberg Media.
