Bridge Ratings Changes Direction - Radio World

Bridge Ratings Changes Direction

Industry analyst and research company Bridge Ratings is going to provide research for one, undisclosed, company.
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Industry analyst and research company Bridge Ratings is going to provide research for one, undisclosed, company.

Bridge President and CEO Dave Van Dyke established Bridge in 2002 and gained visibility in 2003 with its study on the impact of high levels of advertising on radio listening. Later, the company projected the impact of satellite radio on the consumer market.

Now, the company has an agreement with a multimedia company that needs its own in-house analysis and research arm.

“It seems to be a symptom of the times we live in that many media companies either don’t have the resources or the interest in on-going course correction through sophisticated research methods. I’m encouraged by the prospects this marriage brings as the consumer landscape undergoes significant adjustments,” stated Van Dyke.

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