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FCC Sets Deadline for Geo-Targeting Comments

Submit your comments by Feb. 10

The Federal Communications Commission has announced the deadline for public comments about its proposed rulemaking for FM boosters and geo-targeting.

Comments are due Feb. 10, 2021. Reply comments must be submitted by March 12. Comments can be filed via the commission’s online portal; refer to MB Dockets 20-401 and 17-105.

Comments must be submitted no later than Feb. 10, 2021. Reply comments must be submitted no later than March 12.

The commission proposes to let FM broadcasters use FM booster stations to air geo-targeted content independent of the signals of a primary station within different portions of the primary station’s protected service contour for a few minutes during each broadcast hour. The goal is to provide hyper-localized advertising, information and other content.

As we’re reported, this is a proposal being driven by GeoBroadcast Solutions, a company that has a proprietary technology called ZoneCasting that it wants to bring to market.

[Read: “FCC Asks for Comments on FM Geo-Targeting”]

Commissioners Geoffrey Starks and Brendan Carr recently have worked together to bring the proposal to this point.

Then-Commissioner Michael O’Rielly expressed concern in November that the proposal was moving too fast, given the “substantial implications for reshaping FM radio policy and the radio advertising marketplace.”

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