The Radio Advertising Bureau plans to acquire the National Radio Talent System. The roaming radio broadcast training course will continue to operate under its brand name and network of Radio Talent Institutes with oversight by the RAB. Dan Vallie, National Radio Talent System founder and president, will advise the RAB as it integrates the institute into the organization.
College students, recent graduates and radio interns apply to be accepted into the 10-day institutes. Sessions include on-air, programming, sales, writing, news, sports, promotions, videography, podcasting, social media, engineering and management. Each student participates in RAB training and takes the exam to earn their Radio Marketing Professional Certification.
In a statement, RAB’s President and Chief Executive Officer Erica Farber said, “An integral part of the RAB’s mission is providing the industry with the tools and resources to help broadcasters attract new sales talent to the medium and enhance radio’s professionalism through training and support. The integration of the National Radio Talent System into the RAB delivers on the mission in so many ways…”
“The future of our companies is dependent on the next generation of committed, prepared and talented radio professionals,” said Susan Larkin, Entercom Communications’ chief operating officer and RAB board chair. “The National Radio Talent System is unique in that it provides a radio talent farm for the industry, an incubator of well-rounded, well-educated college talent with a passion for radio.”
As previously announced, all 2020 programs were rescheduled for 2021 due to COVID-19.