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CBS’ Hartman Hits Six Decades

Schwartz is named SVP/market manager/director of sales for San Diego

Sid Hartman

Minneapolis sports broadcaster and columnist Sid Hartman reached six decades with CBS Radio as of Sept. 1. Also, Peter Schwartz was tapped as senior vice president/market manager and director of sales for CBS Radio San Diego.

At the age of 95, Hartman is one of the company’s oldest employees but is still going strong in a career that began as a newspaper columnist and branched out into radio when he joined the staff of WCCO(AM) in 1955.

His Sunday morning “Sports Huddle” program, co-hosted with Chuck Lilligren and Dave Mona, has been on the air for 26 years.

Hartman is an integral part of his station’s Minnesota Twins, Vikings, North Stars/Wild and Gophers broadcasts, and has hosted features including “Hartman’s Corner” and “Today’s Sports Hero,” as well as reported sports news. He will continue to bring his listeners and readers unique “scoops and insights,” the company said.

In 2011, he was honored by both the Minnesota Timberwolves and the Los Angeles Lakers before a game for his contributions when he served as the acting general manager of the Lakers in the late 1940s through the middle 1950s when the team was based in Minneapolis. In addition, in 2014, the Minnesota Twins honored him with “Sid Hartman Day” at Target Field, and as a part of the MLB All-Star game festivities that year, a youth baseball field in Hartman’s boyhood north Minneapolis neighborhood was named “Sid Hartman Field.”

Hartman is also a former writer and is still a columnist for the Minneapolis Star Tribune. His son Chad is a radio broadcaster and a former radio play-by-play announcer for the Minnesota Timberwolves.

In other news, Peter Schwartz’ appointment is effective Sept. 14. In this role, he will manage all operations and sales for KEGY(FM) (top 40) and KYXY(FM) (adult contemporary).

Schwartz previously worked for the San Diego cluster as general sales manager and then later as market manager, spending more than ten years with the cluster. 

Most recently, he was regional sales manager and senior account executive for select automotive sales accounts at Pandora. Prior to that, Schwartz was regional manager for MOGL, a San Francisco-based start-up in the rewards loyalty space. Before MOGL, Schwartz was VP of sales for Cumulus Media San Francisco. He began his radio career in sales in Las Vegas at KMZQ, now known as KXNT(FM) which is part of the CBS Radio cluster of stations.