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Clip Interactive Partners With Cumulus Indianapolis

Tech enables radio station app users to see and interact with content

Broadcast app developer Clip Interactive has partnered with Cumulus Media to launch interactive broadcast radio on their Indianapolis stations using the Clip Radio mobile app technology.

The participating stations — WFMS(FM), WJJK(FM) and WRWM(FM) — say their apps are now live.

The Clip Radio-powered apps enable users to see and interact with what they hear on each station’s broadcasts, and radio content is featured in the app’s station feed.

“Like our Alpha and Salem partnerships in Portland, the Cumulus stations can now offer the fully interactive radio experience their listeners want, create significant new revenue from these new advertiser capabilities and provide the business results that advertisers demand,” said Bill Freund, Chief Revenue Office for Clip Interactive.

Cumulus Radio has approximately 525 radio stations in 110 cities. The Cumulus station apps will allow listeners to see, interact and respond to the elements of broadcast radio including music, personalities, contests, promotions, talk and the advertiser’s message.