Google CEO Eric Schmidt says radio is “greatly undermonetized.”
He predicts a breakout year for his company and radio as USA Today reports. “Look at the time people spend listening to radio, vs. the money currently being spent to advertise on radio — it’s out of whack.”
Many in radio are asking that question; Greater Media President/CEO Peter Smyth says the answer is not as simple as the question.
Deal includes Google Radio Automation, Maestro and SS32
Newmark: Google Deal 'Affirming' for Radio
Radio stations interested in working with Google are getting some insights this week from Wachovia’s Wall Street analysts.
Google officials say they are expanding the dMarc Broadcasting radio advertising distribution technology in hopes of creating a significant boost for the radio industry's stagnant revenue stream.
SiriusXM Internet radio app demoing at Google developer conference in San Francisco