Google: Radio ‘Can Be Bigger’ - Radio World

Google: Radio ‘Can Be Bigger’

Google CEO Eric Schmidt says radio is “greatly undermonetized.”
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Google CEO Eric Schmidt says radio is “greatly undermonetized.”

He predicts a breakout year for his company and radio as USA Today reports. “Look at the time people spend listening to radio, vs. the money currently being spent to advertise on radio — it’s out of whack.”

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