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HD Radio Backers Say $100 Price Point Has Been Breached

Ibiquity points to ‘mainstream interest’ in its technology.

Ibiquity Digital Corp. says new lower prices on HD Radio receivers from various companies have “smashed” the psychologically and financially important $100 mark.

“The new under-$100 HD Radio devices from Coby, iLuv, JVC, Pioneer, Radiosophy and Sony will see home, office and automotive uses,” the company stated.

“The latest prices represent a 30 percent reduction compared to a year ago. In that same time frame, HD Radio receivers have added a spate of new and exclusive features, including iTunes Tagging, providing consumers with a unique radio experience.”

President/CEO Bob Struble said the development of quality receivers at a lower price point “is yet another signal of the mainstream interest in the technology.”

The company also said many of the same manufacturers are offering home, office and automotive units for under $200. “Coby, Dual, iLuv, Insignia, Jensen and Sony have new receivers between the compelling prices of $119 and $179.95, some of which include iTunes Tagging, iPod docks and iPhone compatibility,” Ibiquity said.

The devices are listed in a buyer’s guide online.