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How The Shack Will Sell The Radios - Radio World

How The Shack Will Sell The Radios

How The Shack Will Sell The Radios
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RadioShack customers will be exposed to in-store, online and point-of-purchase educational support backed with customized advertising running on all HD Digital Radio Alliance-member stations.
"The best way to interest customers in HD digital radio is to allow them to listen to it in stores, see the type of information that is shown on the receiver's display device, and allow them to talk to knowledgeable, helpful sales associates who can actually answer their questions," stated Wes Lowzinski, RadioShack's senior vice president-general merchandise manager.
HD Digital Alliance President/CEO Peter Ferrara said New York area stations will support RadioShack with an on-air campaign.

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