Identity Programming launched the “Pop Radio” format, an adult variety format it says targets the “Generation X” listener, age 25–44, who is tired of tired of homogenized programming.
The format focuses on all things popular in society such as pop music and pop culture, and draws from a music library of ‘80s, ‘90s and today’s hits. Some songs from the 1970s also are featured.
Prairie Radio Consultant Peter Olescheck created “Pop Radio,” and Identity Programming distributes it. To hear a demo or to get more information, visit www.identityprogramming.com.