Interactive Online Contest Captures Demographic Info

It’s award-show season. Supplier Web Media Tools says it offers stations a way to generate incremental advertising revenue tied to the Academy Awards and other events. The product also increases web site traffic and captures demographic information on listeners, it says.
“And the Winner Is…” is a turnkey and interactive online contest available for licensing by radio stations. Listeners register to play online at the station’s Web site and try to correctly select the winning movies or awards. Contests for the Academy Awards, Daytime Emmys and Primetime Emmys are available.
Listeners make predictions to try to win the most points or a grand prize with their selections. Stations sell on-air promos and online advertising.