May and June — ‘tis the season for prom, graduation … and underage drinking. The Recording Artists, Actors and Athletes Against Drunk Driving has joined with NAB to produce public service announcements aimed at curbing underage drinking and promoting safe celebrations.
The PSAs feature sound bytes from popular musical artists including 98 Degrees and LeAnn Rimes.
NAB’s Celebration Prom/Graduation campaign is now in its 18th year and works to enlist stations in helping parents, teachers and teenagers understand the dangers of underage drinking during prom and graduation season.
For more information, contact the NAB at (202) 429-5448 or visit the Web site at www.nab.org
NAB, RADD Fight Underage Drinking
NAB, RADD Fight Underage Drinking