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Texas Honors the Late Jim Baum

Broadcaster and mayor died in 2018

Jim Baum, KAUM, KVMCThe late Jim Baum now has part of a Texas highway named after him.

The Texas Gov. Greg Abbott signed a measure honoring the owner-operator of KVMC(AM) and KAUM(FM) in Colorado City, who died in 2018. Baum was also a three-time mayor of that community.

“SB 1124 by Sen. Charles Perry, R-Lubbock, renames a stretch of Business Interstate Highway 20-J in his honor,” the Texas Association of Broadcasters noted in its newsletter.

“Baum owned and operated KVMC(AM) Colorado City, ‘the Voice of Mitchell County,’ for nearly 40 years. He signed KAUM(FM) on the air later in the 1980s.”

According to his obituary, Baum “found his lifelong love of radio” when he worked for KCRS(AM) in Midland. He later managed KBYG(AM) in Big Spring.

In an earlier post, TAB described Baum as “well remembered by those in Mitchell County and by the TAB staff as a tireless public servant, whether it was leading Colorado City through challenging times as mayor or by his dedication to reporting the day’s events in his radio newscasts. If wildfires or a tornado threatened the area, day or night, he was on the air with lifesaving information. Baum also brought Mitchell County history alive with on-air stories about the area’s past events.”