Bauer Media Audio is launching a digital audio advertising network in Portugal.
It said audioXi will be that country’s largest digital audio ad network and can provide advertisers access to 50 million monthly audio impressions.
“Delivering an average listen through rate of over 90% on 30-second audio ads, the platform allows buyers to target audiences based on a number of selection metrics including geography, device type, weather, age, gender, content format (radio, music streaming, podcasts) and more,” Bauer said in its announcement.
It promises inventory from approximately 30 audio publishers. They include radio brands Radio Commercial, M80 and Cidade FM; podcast providers Spreaker, AudioBoom and Voxnest; music streaming service Deezer; and radio aggregator TuneIn via TargetSpot.
Bauer also has audioXi in Ireland, Octave Audio in the U.K. and Audiostream in the Nordics. Digital audio advertising spending in Europe is expected to reach 1.5 billion Euros this year, it said.
