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Two New Formats From Sound Advantage Media

Promises "a new twist on classic hits"

Sound Advantage Media announced two new radio formats for syndication.

The consulting firm describes “Classic Top-40” as a new twist on classic hits, promising “a mix of ‘lost’ songs not heard on the radio anymore but are big hits and longtime favorites from the ’60s–’80s.” The company said “lost” songs might include the likes of Dexys Midnight Runners with “Come On Eileen.” “Poetry Man” by Phoebe Snow, Maria Muldaur “Midnight at the Oasis” and The Stylistics “Betcha By Golly Wow.”

The second format, “Classic Songs & Smooth Jazz,” features artists like Michael Buble, Frank Sinatra and Diana Krall as well as a mix of smooth jazz from artists such as Kenny G, Manhattan Transfer and Herb Albert.

Stations pay a monthly retainer for each format.

The company also has partnered with Voice Creative, which describes itself as radio’s first virtual commercial production service and employs about 60 voice actors. It promises to “bring varieties to every commercial set and lessen listener fatigue.”

Sound Advantage Media is owned by Gary Begin, author of “Radio Programming & Branding: The Ultimate Podcasting & Branding Guide.”

For more information, email [email protected].

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