Much like their counterparts in Europe did on Mar. 4, public broadcasters across the U.S. are planning to play “Give Peace a Chance” simultaneously. The broadcast is planned for Mar. 11, 2022, at 1:30 p.m. EST.
The coordinated broadcast is backed by the Public Radio Program Directors Association, the National Federation of Community Broadcasters and the VuHaus Group.
“Right up there with food, clothing, and shelter — human connection is something we can’t live without. Radio has always amplified connection, and at this moment in time, we can take action for the people of Ukraine and reinforce the connection we share as human beings,” stated NFCB CEO Sally Kane.
PRPD President/Executive Director Abby Goldstein added, “PRPD stands with our colleagues in public radio, with all those affected by war and with the people of Ukraine at this time. Collectively, we send this message of peace to everyone willing to listen.”
Paragon Media Strategies is making available via its website a 15-second promo, social media playbook, and other visual and audio assets for stations participating in the broadcast.
“This collective transmission serves to unite public radio listeners from coast to coast in a unified demonstration to support those around the world who are affected by war, reminding all of us that we can collectively amplify support for peace across the globe,” stated Paragon CEO Mike Henry.
The anti-war anthem “Give Peace a Chance” was originally released by John Lennon and the Plastic Ono Band in 1969.