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RAB Lays Out Plans for NAB

Radio Advertising Bureau schedules its sessions

The Radio Advertising Bureau will be at the NAB Show with six sales and marketing sessions.

RAB says its presentations look at sales ideas, staff motivation and communication, rate management and how to confront and utilize Internet advertising usurpation. Presenters will be sales veterans, reps from stations and large broadcasters along with RAB staff.

The sessions are “Small/Medium Market Idea Swap;” “Recruiting and Retaining Sales & Management Superstars;” “Effective Communications is the Foundation of Successful Stations;” “How to Thrive … Not Just Survive in Today’s Market;” “Raising Radio Rates” and “Combating Digital’s Acquisition Pricing Model.”

They are part of the NAB Broadcast Management Conference and take place Monday, April 12 and Tuesday, April 13.