The RAB says commercial radio revenue was off in July compared to the same month last year.
The bureau tracks sales several ways, and all but one were down. Grand total combined spot and non-spot dollars fell 2%; local dollars declined 2%; national dollars fell 3%; and total combined local and national spot revenue fell 2%.
Non-spot business was up 3%.
Year to date, grand total dollars are up 1% for the first seven months of the year.
Radio Revenue Off in July
Radio Revenue Off in July