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Radio Sales Up 1% in March, Down for Quarter

Radio Sales Up 1% in March, Down for Quarter

Radio sales increased by 1 percent in March compared to the same month a year ago, according to the Radio Advertising Bureau.
Overall, the first quarter was down 1 percent compared to last year. RAB blamed what it called a “glitch” in February when the lack of TV sweeps advertising affected local revenue growth.
RAB President and CEO Gary Fries said radio traditionally is the first medium to post positive growth following a downturn.

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