The iPad Will Not Single-Handedly Change World as We Know It …

… But a poll suggests it likely will continue the reorientation in content consumption patterns
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A recent poll of 2,176 Internet users by research company comScore looked at attitudes towards the new Apple iPad, and e-readers and other "tablet" devices.

Not surprisingly, a majority of those surveyed had heard of the Apple iPad, though at only 65 percent one wonders if the vaunted Apple promotion machine is losing its touch. A similar percentage of surveyees had heard of the Amazon Kindle e-reader.

The poll did indicate that 15 percent of the respondents were seriously considering. The Amazon Kindle had a similar percentage (14 percent); the Barnes & Noble Nook came in at 10 percent and the Sony Reader was right behind at 9 percent.

Much of the survey focused on the iPad and what potential buyers would use it for. Unlike the mission-specific e-readers, prospective Apple iPad users expected to use it for a number of things, with Internet browsing and e-mail being the biggest categories, and game-playing and iTunes Store apps acquisition the least likely. Book reading and newspaper/magazine e-reading finished in the middle just behind video watching and music listening.

The survey also revealed, to what should be no one's surprise, that Apple owners, notably of iPod-type products, are much more likely to be willing to pay for content such as e-newspapers and e-magazines (52 percent) compared to non Apple owners (22 percent).


It’s Radio, Jim, But Not as We Know It

Who would dare predict the future in print? Nostradamus for one. And me. I predict that analog FM and AM radio will appear a pretty thin offering in 10 years’ time when compared to other media and delivery platforms emerging now and yet to come.