TuneIn said several new distribution deals emphasize its “commitment to global expansion through hyper-local European content partnerships.”
The audio streaming service announced agreements with Dutch broadcasters Talpa Network/OMS and Audiohuis Amsterdam as well as French broadcaster AirZen.
“These deals exemplify TuneIn’s ongoing, global growth initiatives, enabling the company to leverage and expand on its robust content inventory available to listeners in continental Europe,” it said in an announcement.
TuneIn says it has 75 million monthly active users and carries content of approximately 100,000 radio stations.
It cited a study that indicates that radio reaches 84% of European citizens weekly.
CEO Richard Stern said TuneIn’s partnerships with Siri, Alexa, Google Assistant, Sonos, Bose and Tesla will boost the company’s advertising revenue potential.
He made the announcement with Xander Czaikowski, director digital distribution, Talpa Network; Tom Klerkx, managing director, Audiohuis Amsterdam; and Anne-Marie de Couvreur, CEO, AirZen.