The WorldDAB association has introduced a new DAB+ logo, which it says, will help ensure consistent marketing internationally.
Available via the WorldDAB website, the logo — free to use for industry stakeholders in promoting DAB+ to listeners — promises to improve consumer recognition of DAB+ across borders. The logo replaces the black and white DAB logo, which had been in use for more than a decade.
WorldDAB says Germany, France, The Netherlands, Belgium and Austria are the first countries to use the logo in marketing and point of sale material, with others set to follow later this year. It is already being used by home and in-car receiver manufacturers, public and commercial broadcasters and automotive OEMs.
“The new DAB+ branding has been incredibly well received and WorldDAB can offer the logo and toolkit to ensure DAB+ has a consistent look and feel across the world," said Jacqueline Bierhorst, V.P., WorldDAB.
"For new markets, the toolkit will help with the launch of DAB+ marketing and, for existing established DAB+ markets, the logo is available to those who want to use it. WorldDAB’s recommendation is that the new international logo is adopted by as many markets as possible and that it should replace the previous black and white logo.”
The new logo and toolkit can be downloaded here. ARD in Germany originally developed the logo and corporate design, which is now available to all DAB stakeholders.