A well-known political saying is that “All politics is local.” Many broadcasters would tell you that “All radio broadcast is local.”
Using that as a background, Localeze, an “online content management” company, is pitching radio stations, clusters and groups on using its network of local online content. The idea is to link Localeze-provided content (information on local businesses and services) with a station’s online presence, making the station a local portal for business searches by listeners.
Localeze, based in Virginia, promises to leverage that local presence into a national scope by working with larger search engines to present a larger footprint. The idea behind that is to entice national ad campaigns to take a look at local stations.