LONDON � WorldDAB has publishedthe latest version of its infographic�featuring DAB receiver sales, coverage and household penetration for markets in Europe and Asia Pacific up to the end of 2016.
The latest version for the first time includes information on receivers sold in cars for Denmark, Germany and The Netherlands � plus details on emerging DAB+ markets.
Some of the key takeaways from the infographic:
- Over 53 million receivers have been sold worldwide
- Growth in digital radio as standard equipment in new cars � Norway (98% of new cars with DAB), UK (87%) and Switzerland (66%) lead the way
- DAB population coverage continues to grow: Norway (99.7%), Switzerland (99.5%), Denmark (98%), The UK (97%), Germany (96%) and The Netherlands (95%)
- Norway�s digital switchover has had a significant impact on digital radio sales and reach, with cumulative receiver sales reaching 3.9 million and listening reach up to 69% at the end of Q4 2016. This is alongside a jump from 63% to 98% for new cars sold with DAB+
- Switzerland, scheduled to start its own FM shutdown in 2020, has seen cumulative receiver sales increase to 2.8 million
- The UK now boasts total receiver sales of 31.7 million, along with an increase in the number of new cars fitted with DAB as standard to 87%
- Over 8 million receivers have now been sold in Germany, with coverage up to 96% of the population and 98% of �first level� roads
- 581,000 receivers have now been sold in The Netherlands
- Italy has almost reached the 1 million receivers sold mark
- Over 3 million receivers have now been sold in Australia, with new services in Canberra, Darwin and Hobart due in 2017
- In Belgium it�s expected that later this year regular DAB+ services will cover 99% of the population
- In France regular DAB+ services are due to launch in Lille, Lyon and Strasbourg later this year
- Slovenia launched regular DAB+ services in September last year
- Austrian regulator RTR recently announced it is providing up to four million euros for the launch of DAB+ services �
�In the last year digital radio has continued to go from strength to strength and the increase in receiver sales and listeners shows that the future of radio is digital,� said Patrick Hannon, President, WorldDAB.
Sources for the infographic include: Digital radio survey by Kantar TNS, Digitalradio Norge, TNS Gallup, MCDT, Weer GmbH, DigiMig Trendanalyse 01.2017, GfK, SMMT/CAP UK, BBC, RAJAR/Ipsos MORI/RSMB, Teracom A/S, Media Broadcast, Digitisation report 2016 carried out by TNS Infratest, JATO Dynamics, Digital Radio NL, digitalradio.it, WorldDAB, Glass�s Automotive Business Intelligence, Commercial Radio Australia.
