LPFM Spotlight: WQMR
Who: WQMR(LP), Q101.3, Brameldon Productions, Don Mattingly, retired from a variety of radio and TV jobs in the Washington area.
What: Programming classic/Southern rock with a mix of oldies ... Service area coverage of local events such as church, club, civic groups, etc. Sounds like a big, major market, corporate station, but is supported by local underwriting and donations.
Where: Rocky Mount, Va.
When: licensed July 1, 2014, on air 24/7 since July 1.
Why: When the LPFM filing window opened I could see a need to service the local area with programming other than what the full-service stations were programming. Keeping it local and providing programming that’s in step with the area. For me the LPFM station is a welcomed way to spend my later years, doing what I know and love and at the same time being able to give back to the community.
How: Started broadcasting in stereo but have since switched to mono to increase usable coverage. The mountains around here are signal killers. Station Playlist automation; Nautel VS300LP transmitter with built-in Orban 5500 processing; single-bay OMB MP-1 antenna.
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