CNN Radio Making ‘Waves’
Though its TV ratings have
slipped lately, cable TV news pioneer CNN is expanding its digital presence on
the Internet. Working with CNN Radio, the network’s digital arm has created a
website devoted to audio. It is called Soundwaves.
The site contains self-contained stories. Each story has a waveform at
the top and play progress can be watched. A press release explains some of the
impetus: “Users can share and embed audio clips from Soundwaves across their
social networks, allowing more exposure to and conversation about audio news
CNN Radio Vice President Tyler Moody put it
this way: “Soundwaves is a new frontier for CNN Radio.” He elaborated: “Some
stories are enhanced by an audio format, and we want to deliver a product that
gives people that option. Also, being able to socialize Soundwaves gives us the
opportunity to engage in two-way communication with our audience — not just
broadcast to fans.”
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