South Central Sells to Midwest
South Central Media is selling its radio properties to Midwest Communications. The terms were not disclosed.
Family-owned for over 60 years, South Central is exiting the radio business, according to its CEO J.P. Engelbrecht in this story on the sale. The company is also active in concert and events production, commercial retail music systems and AV installation, the new emphasis of South Central.
South Central was started with WIKY(AM), Evansville, in 1948 by John A. Engelbrecht, the current CEO’s grandfather. The sale also includes three other Evansville stations — WLFW(FM), WSTO(FM) and WABX(FM).
Other South Central stations being sold include WVRX(FM), WJXB(FM) and WIMZ(FM) in Knoxville and WJXA(FM) and WCJK(FM) in Nashville.
Midwest Communications, based in Green Bay, Wis., is also family-owned and owns over 60 stations in the Midwest, so there is a strong geographical complement in the acquisition.
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